French fashion house Dior has confirmed that customer data was compromised in a cyber attack.
The LVMH subsidiary disclosed Wednesday that unauthorized parties accessed its customer database, though it assured clients that no financial information was exposed.
The breach came to light after customers in Asia reported receiving notifications about data theft that allegedly occurred in January.
French newspaper Le Monde first broke the story, prompting Dior to issue an official statement acknowledging the incident.
“The House of Dior recently discovered that an unauthorized third party accessed certain customer data we hold. We immediately took steps to contain this incident,” the company stated.
According to reports, the compromised information included customers’ names, email addresses, postal addresses, and telephone numbers.
Dior said that sensitive financial data such as credit card numbers remained secure, as this information was not stored in the affected database.
“Dior teams, assisted by leading cybersecurity experts, are continuing their investigation and response to this incident. We are informing all relevant regulatory authorities,” the statement continued. “We are in the process of informing customers affected by this breach.”
Dior urged its Chinese clientele to exercise extreme caution, advising them to avoid opening suspicious messages, calls, or emails from unknown sources. The brand further cautioned against sharing verification codes, passwords, or other sensitive information.
Emphasising the paramount importance of safeguarding customer data, the company expressed its sincere apologies for the inconvenience caused.
The company has not disclosed the number of customers impacted or provided details about the perpetrators.
This incident adds to a growing list of cyberattacks targeting major global brands, as the fashion and retail industries increasingly grapple with digital threats and customer data vulnerabilities.
Cybersecurity experts note that luxury brands have become increasingly attractive targets for hackers due to their affluent customer base and the potential value of the stolen data on underground markets.
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